What do you think was the challenge posed to the creative team for Microsoft's new ad campaign, I'm a PC?
Did they deliver?
Ironically, the I'm a PC message is similar to the Apple message. Apple says - one brand expresses the uniquely unique individual you are; MS says - one brand does not define the uniquely unique individual you are.
I'm a PC. ;)
1 comment:
I think PC definitely delivered in their new campaign. I personally love it. Maybe because I am a PC too. :) I remember watching tv the other day with a close friend and that commercial had come on... she said "I really don't understand the point of that commercial." So, I jumped at the opportunity to explain it to her. Maybe it delivered the message to me easily because a. "I'm a PC" and b. I'm an ad student.
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