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Tuesday, September 2, 2008

Know my brand, know me update
















In addition to these (from Miles, Rachel, Corrine, and Paul), many, many Days in Brands are now posted on Scribd.

The brand days are all shown on the page so you can see easily the absolute infiltration of brands in all of our lives!

Take a look back at your day in brands and reflect on these questions:

Do you have love mark brands that are missing from your map? Why aren't they there?
Are there brands you are dissatisfied with but continue to use reflected in your map? If so, why are you still consuming these brands?
Which brands are visible to others? Did their visibility to your social network affect your choice of brands?

Which brands are aspirational? Which brands are primarily functional in the role they serve?

If you were using the brand days as data in a qualitative study, what observations would you make about the brand days?

These are "teaser" questions for some of the upcoming topics in our class.

Now, on an unrelated note (except that the ECU Pirates is a lovemark in my Brand Portrait), ECU topped WVU 24-3. :)

1 comment:

cabinetlady said...

Fabulous portrait! What does your brand timeline say about you, Tracy? ...likes healthy, but convenient foods... My kids are 6- and 3-yrs-old. I am wondering what portrait my kids brands would paint???