It's me again - some days I just see so much I want to share with you! So here's a hodgepodge of marketing tidbits. Well 2 tidbits anyway - not quite a hodgepodge.
Look here for some crazy genius marketing - this guy (girl?) wants a VW bus and has figured out a way to make advertising work on a small scale. Not only that but he has leveraged something of value to drive traffic to the IWantAVolkswagonBus site.
By now you must be wondering how I know about this fellow who has figured out a brilliant promotional scheme to fund a VW. It's because I have accepted the 100 pushups challenge.
That's right - my dear friend and colleague, Liz, challenged me to the hundred pushups training program. (Join me and you too will be able to do 100 pushups in a mere 6 weeks!) Aside from the health and strength benefits of the training program, the hundred pushups program is its own social media success. Bloggers and tweeters around the globe have accepted the challenge and update readers on their successes (and failures).
The genius behind the hundred pushups program realized that with such social media success, it could be leveraged for other objectives - hence we have the IWantaVolkswagenbug ad space site.
Why is all this important? It illustrates the power of social media and the accessibility to large numbers afforded by the Web. Without buzz and online access, promotions such as these would be slow to start and rarely gain a critical mass. But by harnessing the "long tail" of the Internet and spreading communications virally, look what can be done!
One last tidbit. My friend, Melissa, got married this past weekend! Our first tidbit was on modern day consumption, our last on good old fashioned Vegas fun. In a nod towards sustainable consumption, they were married in a drive-thru chapel in Vegas. Congratulations to you both!
1 comment:
I'm going to do the 100 push-up challenge too!
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