Wendy's has entered the world of Advertising 2.o with its viral video promoting its Baconator.
You can see it on YouTube here.
This is one I want your feedback on - I'm not the target market.
There is enormous potential in the social media space. Online video is a primary growth area, with MTV's and HP's "Engine Room" a perfect example of how online video, consumer-generated video, and branding can interact to create value.
The goal of a video like this one? Generate pass alongs. It must be so funny, sad, cute, stupid, (you get the picture) to incent people to share it with others. It should also get rated and friended to establish social credibility.
Wendy's took a step in the right space - but has it created something that has viral potential? Is the message consistent with its positioning strategy for the brand and the Baconator?
You tell me.... (more to come on this one).
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