Advertising - Campaign Turns Vanguard Brand Into a Verb - NYTimes.com
This article describes Vanguard's new goal - to make Vanguard a verb. The technique is known as nameonics. It has not been heavily used recently but this article suggests it is returning as a tactic. The idea for Vanguard came from a brainstorming session in which someone wrote "Vanguard your money" on the wall.
Posted from Diigo. The rest of my favorite links are here.
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