Advertising - Modernizing the ‘Kodak Moment’ as Social Sharing - NYTimes.com
This article by Stuart Elliott, New York Times (April 25, 2010) presents Kodak's new campaign: The real Kodak moment happens when you share. It is based on a persona of Katie - a mother whose job is to serve as the Chief Memory Officer for her family. Instead of encouraging Kodak moments as snapshots of life, this campaign encourages consumers to see Kodak as a brand about sharing memories and sharing life. That's because the product has even been designed for sharing with social media!That's right. The Kodak Easyshare digital cameras have a share button that can tag pictures for email, Facebook, Flickr, and the Kodak Gallery, or YouTube. Kodak wants to reposition the camera as emotional technology and photography as imaging.
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