Why do you play?

• Why do you play?

  Are you a gamer? If so, you might fit into one of these types - achievers, explorers, socializers, or killers.  With social games increasing in popularity, I wonder - are social gamers also socializers? or are achievers, explorers, and killers also represented among the population of social gamers?

  tags: game-based marketing game motives advergaming social games smm

  • Zichermann then pointed to the work of British researcher Richard Bartle, who divides gamers into four distinct categories based on their motivations for playing:

    • Achievers: Want to win a game as thoroughly as possible.
    • Explorers: Want to see everything the game has to offer and experiment with it as much as they can.
    • Socializers: Want to meet and cooperate with other players, with the game serving to facilitate that interaction.
    • Killers: Want to win the game, but they also want to see others lose. Zichermann argues that even these players can make positive contributions to a game’s community if they are given proper ways to explore this desire.

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