Brand Fan? That's what Oprah's people consider Robin Okrant - a social experimenter of sorts. Okrant blogs at www.livingoprah.com.
That's right - the blog is called Living Oprah and Okrant's mission has been to follow Oprah's directives on purchases.
Brands strive to engage consumers and Oprah has absolutely mastered the art of engagement! One reason for the power behind her suggestions is her refusal to endorse products for financial gain. In addition to our admiration for Oprah as a celebrity, journalist, philanthropist, and woman, we can listen knowing that there's no alterior motive behind her recommendations. We can trust her which adds a lot of strength to her persuasiveness.
Okrant is no 'Oprah' brand evangelist though. She points out that while Oprah makes a lot of good calls on what to buy, some of her recommendations are right for Oprah but not necessarily right for everyone. She's a brand fan with a keen sense of consumerism. In fact, her blog is a bit like "Oprah Meets The Consumer Society."
A special thanks to Vicki for pointing this story out to me!
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