hmmm - I have to wonder if Microsoft's I'm a PC campaign is getting to Apple. It recently released new ads designed as a retort to Microsoft.
You can view the ads on Apple's site or at YouTube.
This one - Bean Counter - is a humorous yet pointed jab. The bean counter allocates funds to either advertising or fixing Vista. Advertising wins the budget allocation game.
Clearly both brands are great marketers. Both use advertising and other marketing communications to build their brands. But these latest ads suggest that maybe Microsoft's I'm a PC got under Apple's skin...
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