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Wednesday, April 14, 2010

Microsoft Launches Kin Phone

  • Are your friends really your friends? This phone ensures you never miss the posts from your closest friends. Aggregating Facebook, Twitter, MySpace and Windows Live, the hardware helps people be socially connected to their strongest ties. 

    tags: phone, mobile, Kin, Microsoft, smm, hardware, networks, weak ties, strong ties, cb, sns

    • That's the premise of a campaign from Microsoft that introduces itsKin phone, which is pitched as a device designed specifically "forpeople who are actively navigating their social lives."
    • Kin pools several social mediastreams, including Facebook, Twitter, MySpace and Windows Live. Butunlike Motoblur, Kin lets consumers program their phone so theirclosest friends' updates rise to the top, a feature Microsoft calls"The Loop."
    • An online and TV campaign, from agencytwofifteen (formerly T.A.G),San Francisco, breaking this week called "The Social MediaSociologist," will focus on that feature by homing in on oneconsumer: Rosa Salazar, a 24 year-old aspiring comedian fromBrooklyn. Camera crews have and will continue to follow Salazararound, as she explores how she really relates to her 700-plusFacebook friends. (View the spot here.)
  • tags: smm, Twitter, monetization, business model, Starbucks, Virgin, Bravo, example, case, advertising

    • The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to link to their ads.
    • Several companies will run ads, including Best Buy, Virgin America, Starbucks and Bravo.
    • “The idea behind Promoted Tweets is that we want to enhance the communications that companies are already having with customers on Twitter,” said Dick Costolo, Twitter’s chief operating officer.
    • According to comScore, Twitter.com had 22.3 million unique visitors in March, up from 524,000 a year ago, and that does not include the millions more who use the service through third-party smartphone and Web applications like TweetDeck or Tweetie.
    • Though Twitter already has some revenue from deals to license its stream of posts to Google, Microsoft and Yahoo, Twitter’s announcement is the first significant step toward a business model.
    • Starbucks, for instance, often publishes Twitter posts about its promotions, like free pastries. But the messages quickly get lost in the thousands of posts from users who happen to mention meeting at Starbucks.

      “When people are searching on Starbucks, what we really want to show them is that something is happening at Starbucks right now, and Promoted Tweets will give us a chance to do that,” said Chris Bruzzo, vice president of brand, content and online at Starbucks.


Posted from Diigo. The rest of my favorite links are here.

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