Advertising - Drinking Game Poses Query, Who’s ‘Icing’ Whom? - NYTimes.com
Who started the viral drinking game known as icing? Is this a case of dark marketing? or is the game really a social game generated by consumers? The game is creating new sales for Smirnoff while also presenting a sticky situation in terms of its reputation and corporate position on binge and underage drinking. Videos are popping up in various social media venues showing people getting iced. These then link to BrosIcingBros.com. How can you protect yourself from being iced? Carry a Smirnoff Ice, of course.
Posted from Diigo. The rest of my favorite links are here.
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