French Connection: Move over f-commerce, the YouTique (YouTube boutique) is here | Social Commerce Today

• French Connection: Move over f-commerce, the YouTique (YouTube boutique) is here | Social Commerce Today - Annotated

  YouTube takes aim at f-commerce

  tags: smm social commerce French Connection f-commerce YouTubeBoutique

  • With other brands jumping on the f-commerce bandwagon, French Connection (UK) has just gone live with a social shopping channel on YouTube – the Net’s third most popular website that is also the search engine of choice for Gen Y.    YouTique is a ‘YouTube boutique’ showcasing French Connection gear and offering personal shopping advice (somewhat kooky – see below)  that links seamlessly through to French Connection’s e-commerce site via YouTube’s annotation tool repurposed as a buy button.

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